Matt Kapko, Reporter, CyberScoop

Are you ready for RSA 2025? Matt Kapko of CyberScoop is, and he definitely doesn't want to hear about AI, although he and I–and everyone listening to the podcast today–all know he will. In addition to AI, Matt joined us to talk about his early days singing in a punk rock band in Orange County, his time in a string of hyperlocal newspapers, and more of what he expects from RSA for our annual conference preview episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. 

I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we have identified B2B tech's, top 200 media and influencers, including Matt. Here's our chat with Matt. Enjoy. Matt, thanks so much for joining us on the pod today. We're about a week out from RSA, and I know everyone's getting excited about the show. 

Transcript

Dave Reddy (00:00):

Are you ready for RSA 2025? Matt Kapko of CyberSccop is, and he definitely doesn't want to hear about AI, although he and I–and everyone listening to the podcast today–all know he will. In addition to AI, Matt joined us to talk about his early days singing in a punk rock band in Orange County, his time in a string of hyperlocal newspapers, and more of what he expects from RSA for our annual conference preview episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. 

I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we have identified B2B tech's, top 200 media and influencers, including Matt. Here's our chat with Matt. Enjoy. Matt, thanks so much for joining us on the pod today. We're about a week out from RSA, and I know everyone's getting excited about the show. It's nice to see you.

Matt Kapko (01:07):

You as well. Thank you so much for having me. It's an honor.

Dave Reddy (01:09):

My pleasure, my pleasure. So we'll get into the show eventually. I definitely want to spend a good long time talking about that. It is the after all the Olympics of cybersecurity. Let's talk a little bit about you first. So you grew up in Southern California, correct?

Matt Kapko (01:23):

I did, yeah. I was born in Whittier, my parents' hometown, but I grew up in Costa Mesa, suburban in Orange County. This is just inland from beach towns with more recognizable names like Newport Beach was a quintessential suburban upbringing. My friends all lived nearby in the neighborhood. We grew up together, went to the same schools, played in the same youth sports. It was a pretty sheltered, homogenous life.

Dave Reddy (01:48):

What did mom and dad do?

Matt Kapko (01:49):

So, yeah, I owe much of my success and outlook on what's important in life to my parents. They encouraged me to be confident, take chances, learn from my mistakes, and ultimately pursue my passions. Now that I'm a parent myself, I know my mom had the hardest job of all taking care of my two younger brothers and I during the day managing the household, getting the three of us to school, sports and other activities. She kept us busy, active, ensured our safety throughout the day and did everything she could to give us a childhood that was full of wonder. No regrets, no bad vibes there. My dad is a corporate bankruptcy and turnaround executive. He's a CPA Certified fraud examiner and certified insolvency and restructuring advisor. My dad ran and worked for many companies and clients when I was growing up. He's still working as a director for a claims and noticing company, doing financial work for a family office and assisting multiple charities and nonprofits. I think seeing that experience firsthand prepared me and made me comfortable with a career in a very volatile media industry. I never take opportunities for granted and try not to get comfortable when things are going Good.

Dave Reddy (03:09):

Good advice, good philosophy. By the way. I would like to meet your father someday if he's still with us, but I certainly do not want to meet him on the professional grounds. He

Matt Kapko (03:18):

Is.

Dave Reddy (03:22):

I'm hoping to avoid insolvency. So we were also joking around before we started recording and apparently you and I have something in common. So you were the lead singer in a punk rock band. Is this correct?

Matt Kapko (03:34):

Yes. Not very good at it, but it kept me busy and out of I guess worse things. Yeah. Friends in high school played guitar and sang in a couple of punk bands, still listening to the same music.

Dave Reddy (03:48):

Did you ever get out of the garage and play in front of people or was it just for fun?

Matt Kapko (03:52):

We did play a few shows, little cafes. It was tough to find all ages things even recorded a demo tape. Yeah, that's about as far as it went, but spent a lot of time doing it. It was a lot of fun.

Dave Reddy (04:04):

The Orange County punk scene. If you were a little younger, you could have been no doubt.

Matt Kapko (04:09):

Yeah, I was here when they were taken off. It was a fun time.

Dave Reddy (04:15):

So no segue here. When did the journalism bug bite? When did you decide to put the microphone down and become a journalist?

Matt Kapko (04:22):

Yeah, so bear with me. I always enjoyed writing starting at a young age, but I never really thought of it as a career. When I started attending community college, I was enthralled with history, studied that rigorously also made plans to pursue career as a recording engineer. This kind of fed on my interest in music. I pulled away from that idea once it became clear how difficult it would be to achieve any success or frankly earn a living in that field. So that brought me back to history, a field of study that requires a lot of research, writing and deep thinking. Things that I enjoy and I'm very skilled at. So many factors led to my decision to go to Humboldt State University, which is now called Cal Poly Humboldt. I visited the area in my late teens, fell in love with the area its way up there, largely forgotten part of California, five hours north of San Francisco.

(05:20):

It's where the redwood forests meet the sea, as they like to say. So Humboldt State had an impressive history program and it was the furthest I could get away from home without paying out of state tuition. I just couldn't justify the additional expense of going to a more expensive school. Public schools did right by me my whole life. I'm a huge fan of community colleges and the California State University system. I'm still not convinced there's a need for anything more than that for most of us. So back to the journalism bug. Leading up to my move to Arcata to attend Humboldt State University, I read the Rum Diary by Hunter Thompson, not the only person who shares this. It was his first book from his time as a young reporter, mostly in Puerto Rico, and I was hooked. I never thought about journalism as a potential career.

(06:10):

The more I thought about it, I realized it combined so many of my passions and skills, my love for writing and learning, a curious mindset, the opportunity to dig in deep into topics and search for those unique stories, the need to provide historical context to issues and just that general punk rock attitude fueled by questioning of authority and the way that so many systems are designed and just maintained to limit and harm the less fortunate among us. So before I started at Humboldt State, I decided to pursue a double major in journalism history. I joined the lumberjack, the school newspaper there my first semester there and also reached out. Yeah, it's an old logging town, right? So they still hold to that. I also, at that time, two months into school, I reached out to the editor of the Arcata I, a local weekly paper there, and I wrote for them weekly for the next three years. My entire time there, I'm grateful I had the opportunity to do both write for a commercial paper while I was studying. It gave me a springboard, I feel to pursue a career in journalism. I wasn't just working with professors and my peers. I also worked with working professionals, seasoned editors, reporters who were doing the damn thing, people I aspired to be myself, the kind of work I wanted to do.

Dave Reddy (07:37):

I noticed that in your CV or LinkedIn that you are a bit of an old-fashioned, of course, both of us are kind of old-fashioned. You have a bit of an old-fashioned start to your career. The paper and Arcata down the street from me in Half Moon Bay; that's not necessarily an option anymore for kids coming out of school. Local papers are all but dead. What do you think about that, and then what do you think those folks are missing?

Matt Kapko (08:05):

Yeah, I think it's a terrible thing. I think the local community journalism is among the most important work out there. It's the type of work that people need, the information they need. It's unfortunate to see that happen. Thankfully, the Halfman Bay Review that I worked for is still around. Yeah, when I graduated, the newspaper track was just what the path was. So I'd never really thought about online journalism. B2B just wasn't even on my radar. So yeah, I pursued jobs at newspapers and got very lucky to get a few lucky breaks early on.

Dave Reddy (08:45):

You eventually shifted to tech. That's why you're on the show. And first RCR wireless, then Fierce, then I think RCR again with a couple of other stops in between. So, first it was Telco Wireless. How did you get into tech and specifically telco and wireless?

Matt Kapko (08:58):

Yeah, so I've been all over the place. Dave, after a few years at the local community paper and a Newswire in the Bay Area. My family suffered a tragedy. It just completely upended us. My youngest brother was killed. He was a victim of a high-speed chase, a passerby in the Denver area. This was just weeks after he moved out there to start college. He was 19 years old. That changed me in just countless ways. It changed or reaffirmed my perspective on life and what matters. So about a year later, my wife and I moved back to Southern California to be closer to our families and I got lucky. On the job front, I landed a job at RCR Wireless News covering the intersection of wireless technology in Hollywood. This was months before the first iPhone was announced. It was the early days of entertainment on mobile phones. They were trying to put TV shows and little video snippets on there before the networks could probably handle that kind of traffic. But that put me on the path that I'm on today. So I covered the wireless industry from many years off and on from multiple angles, transitions to 3G, 4G, most recently 5G network infrastructure. I'll always be a mobile geek. Wouldn't be surprised if I returned to that beat again someday. You never know.

Dave Reddy (10:24):

Well, first of all, condolences on your brother. That's a horrible tragedy. I'm glad you were able to turn that into something positive to the importance of family. What was his name?

Matt Kapko (10:33):

Brian?

Dave Reddy (10:35):

Okay.

Matt Kapko (10:36):

Nickname Bubba.

Dave Reddy (10:37):

Brian's memory.

Matt Kapko (10:38):

Thank you.

Dave Reddy (10:39):

Yeah. So again, no segue possible there. You eventually got into security after years on the telco beat. What's the telco beat like versus security? I think I have a sense, having worked with Telco beat reporters and security beat reporters all these years, there's a lot of similarities. But I got to figure just not to put words in your mouth, I got to figure the security beat's just a little nuttier, maybe fewer acronyms certainly, but probably crazier.

Matt Kapko (11:05):

Yes, correct on both. I think what I find most different about covering telco and wireless versus security is that in mobile, people are building things and critical infrastructure, they power the most important devices. Technology and infrastructure we all rely on for work and play. It's remarkable how such an entrenched industry that's just dominated by incumbents, they continue to make advancements. It's incremental at times, but in big bursts at other times, the security industry is even bigger with a much bigger or broader remit. There's no doubt it's more important in the grand scheme of things, but instead of primarily building things that advance how we interact with and use technology, I think the security industry is filling gaps in technology. They're addressing the pitfalls that are built into these tools from scratch. It's a completely different framework and operating model. Cyber-attacks are good for the security industry. Without digital threats, there'd be no need for security. It's just a completely different framework.

Dave Reddy (12:17):

And you started, so you've been a security reporter. I mean, you've been a tech reporter a long time. You've been a security reporter. A few years started in 2022 at Cybersecurity Dive. Any particular reason for the shift? Was it the gig you got or were you like, I want to check out security more?

Matt Kapko (12:32):

Yeah, a bit of both. I was ready for a change at that time. I'd been following Industry Dive from afar for years and was impressed with the successful and growing business they built. Publishers I previously worked for mentioned them often wishing they could recreate what industry DIVE was doing. So when I started earnestly looking for my next opportunity, I saw a job opening at Cybersecurity Dive, and I jumped at it. Cybersecurity wasn't my first choice. It felt a bit stale, overly technical, sort of controlled by the gatekeepers, but I had no doubts about where I was supposed to be. After meeting the team, the people I would eventually work with for the next two and a half years, that job challenged me in ways that I will be forever grateful for. I learned a new beat, came up to speed quickly again, and I did the best work of my career thus far there. I ended my time there a better journalist, and I think once again, it was just an important reminder, especially in this line of work, to never take the easy path, search for jobs that will challenge me and make me a better writer and reporter.

Dave Reddy (13:42):

In February. You moved on from Cybersecurity Dive and you joined your current place of business Cyber Scoop. What led to the change and tell me a little bit about the Scoop News Group. Very well named.

Matt Kapko (13:55):

Yeah. So yeah, my job at Cybersecurity Dive had run its course in some ways, not because of the work, but because of multiple ownership in strategic changes at the top. All things I've experienced before and saw coming from a mile away. The business of media, unfortunately, often gets in the way of what journalists do and are trying to do. So I've learned not to get complacent and I'd much rather leave a job on my own instead of loading someone else who has no idea what I do, make that decision for me. So all of that's going on in the background. A major merger is imminent, with more changes on the horizon. I saw a previous reporter had left Cyber Scoop for another opportunity, so I reached out proactively. I'd met Tim and Greg at previous industry events and was always impressed with the work they do here.

(14:48):

It's exactly the kind of place I aspire to be. It's a well-recognized must-read publication for those in the security industry and outside, which is fun. I think we reach more than just that classic sort of B2B feel, and it's run by an incredibly talented group of journalists. Just everything that anybody in this line of work, I think, would want to be involved with. So yeah, I've been here almost two months now. It's been great. No regrets. My instincts were spot on. Again. I'm continuing to do great work, and I'm excited to do more. Scoop News Group, it's a privately owned media and events company. It started in 2008, I want to say. I have to check that they have a heavy focus on the public IT sector, that's expanded into public technology as well. We put a lot well-recognized and highly attended events on mostly in the DC area. The company's built an impressive community around the sort of movers and shakers in and around government and technology. So we have six sites, including Cyber Scoop, one of the flagships where I work, which covers all things cyber. My beat includes cybercrime, ransomware, software defects or other sites cover it in the federal government technology and state and local government, defense industry, education and AI. Got to cover AI.

Dave Reddy (16:14):

Absolutely. We'll talk about AI in a second. So speaking of being busy, it's going to be your first RSA with CyberScoop. What do you expect from the show? It's been a big year in cybersecurity. I guess it always is, but this year has been rather interesting. So, what do you expect to hear about RSA this year? What are you looking for?

Matt Kapko (16:32):

Yeah, I'm thinking about that more and more now as it gets closer. I haven't landed on one thing in particular. Oftentimes, there's a major attack or series of attacks or a serious snafu leading up to these big industry events that's just front and center. Leading up to last year's RSA, the Cyber Safety Review Board released that damning report about Microsoft's poor security practices and government officials were sounding the alarm about widespread intrusions of US critical infrastructure by China Nation state backed attack groups leading up to black hat last summer we had CrowdStrike's big software update mistake. So something always happens. I'm not sure we've seen that this year, but there's still time. We'll learn about something soon, and I'm confident everyone will be talking about it at RSA more broadly. Begrudgingly, I think we're going to hear a lot of chatter once again about AI.

(17:32):

The good news, I think, is that the primary theme has been consistent the past few years. Instead of jumping from one industry acronym to another each year, but with each passing year, I really think it's time to put up or shut up on AI. That won't happen because there's so much money and unmet potential at stake, but that's just where I'm at. I've yet to speak with any threat researcher or read any report that says AI made a meaningful difference in a serious cyber-attack. And likewise, I'm dubious that AI is making any meaningful strides. On the defense front, both sides are using AI, but it's on the periphery. It's in the background. What difference is it making in the big scheme of things? I just don't see it. The technology is more advanced than ever, but it's still very young and largely unproven, and that goes beyond cybersecurity. I know I sound old school and perhaps unwilling to see the future, but I've been covering technology for over two decades now, and I've seen these cycles time and again. There's a lot of hype, and ultimately it comes crashing back down to reality.

Dave Reddy (18:44):

We've started using cyber tools at, pardon me, AI tools at Big Valley, and I have to admit, while I know I need to, the guy with a journalism degree in me is like, I don't want to, but I'm doing my darnedest. So, I want to come back to security, but taking a slight right turn, since we are talking about AI, how do you folks use AI as journalists at CyberScoop?

Matt Kapko (19:08):

Yeah, so I would challenge you to try not to use it unless it's really helping your job. To me, ultimately, I think AI is a horrible thing for journalism. I want nothing to do with it. I don't use it. I'm going to do my best to keep it that way until I'm proven otherwise. If there's a real purpose for me in my day-to-day line of work, then yeah, I'm not that naive to not take advantage. But reporting takes a lot of time and analytical thinking. I still believe humans are better than machines. We're more capable at gathering research from reputable sources, analyzing data, providing context, making decisions about what's important, and these are all the things that make for good journalism. And I think when we rely on technology to do those things for us, we lose credibility and effectively remove ourselves from the responsibility we have as journalists to verify, confirm, ensure, we're telling truthful stories. To me, AI is, it's unreliable, shouldn't be trusted to something as important as real journalism. Too often I see it just amplifies the lowest common denominator surfaces, misinformation as fact, and it puts the power of information into the grossly wealthy and incredibly powerful people and companies who build and control these tools. That just to me, goes against everything journalism is about and what journalism stands for. So, for now, no, thank you.

Dave Reddy (20:44):

My biggest concern, tying AI back to security and authenticity and so forth, was that I do not get political on this show, but there was an audio running around the internet yesterday that was purportedly about a very high-level government official complaining about a very high-level non-elected consultant. I'll leave it at that. And to this moment, and it's been out there 24 hours, I have no idea if it was real. And granted, I haven't checked the news today, but my first thought when I heard it, oh my gosh, I can't believe this is out. My first thought was, oh, this is fake. So, how much of that are you dealing with as a journalist, too? Just stuff coming to you that you're like, I know you're supposed to be skeptical, but aren't you three times as skeptical as you used to be?

Matt Kapko (21:35):

Yeah, I think that's the right way to put it. Even more skeptical than before, and just, I got to make sure it's real. I want to talk to the real people behind it, just on the internet, it's unlikely to be true. It's unfortunate, but yeah, that's the world we have to operate in, and I think that the more people that sort of embrace that skeptical mindset, the safer they will be. It's an unfortunate reality

Dave Reddy (22:05):

Sticking with politics, but not in the sense of talking about politics, but the subject of politics, journalism, and tech. You cannot escape that. Tech and politics are more tied together than they ever have been. Donald Trump's number one consultant is Elon. Musk is a major force in tech as well. It's been pretty nutty, and I think whether you're a Trump supporter or detractor, you would say that this has been a very busy couple of months since he was inaugurated. Others might use another word, but how are you folks at Cyber Scoop reacting to that? Because there was the recent news with the potential leak with the Atlantic, and there just seems to be the news cycle spins very fast and as it did in the first Trump administration. How do you folks react to that?

Matt Kapko (22:57):

I don't think this will stop anytime soon. Anyone who's paying attention and is true to themselves shouldn't be surprised at what's happening. Shocked, sure. We've seen this chaos before during the first Trump term. This sort of break first and pick up the pieces later, if at all. We're seeing it again now in a much more organized, forceful, and ruthless manner. I expect this to last the entire four-year term. I hope that's the end of it, but we should be prepared for anything at this point. It doesn't feel good saying that, but I can't simply ignore what's happening in front of our eyes every single day in terms of how we're handling it at Cyber Scoop, my esteemed colleagues, Tim Starks and Derek Johnson take the lead on this beat from different angles where they're cutting through the noise, searching for actual developments and reporting them as quickly as possible. It's a nonstop fire hose of chatter and actions out of DC lately, and I'm grateful that they're there to make sense of it all.

Dave Reddy (23:54):

This may be more your beat than theirs, but in terms of state-sponsored cybercrime, there's a lot of accusations that Trump is too soft on Russia or that Biden was too soft on China. So again, trying to split the difference on politics. What are you seeing? Is there more Russian and Chinese cyber-attacks than there were? Are we still leading the world and cyber-attacks? I, I'm curious what you folks see.

Matt Kapko (24:23):

Yeah, I haven't seen an apparent increase in Russian cybercrime activity, at least not in the last two months. My reporting and everything I've seen indicates this activity has been on the rise for many years, going back multiple administrations. I don't think that's going to change anytime soon. I don't think we've seen a step up in activity in the last two months either. In fact, everyone I talk to expects this to continue to get worse. That goes for all nation-state-backed activities, specifically from Russia, China, North Korea, and Iran.

Dave Reddy (24:57):

Yeah. I know this is going to sound like a weird thing to say, but you might not be necessarily serving your country as a leader if you're not doing this right. I mean, it's the same notion of all the arcane spy webs, and I love history about spies, by the way, all the arcane spy webs in pre-World War II England and here in Russia and so forth, the crazy time.

(25:20):

So speaking of cybersecurity and politics, so we had this incident, and I don't know how this will change between now and the time it runs because it's very fresh, but we had this incident where apparently someone in the administration accidentally included, of all journalists, the editor in chief of the Atlantic, which is shall we say, charitably, a left-leaning organization in a discussion about the pending bombing in Yemen. It reminds me that at whatever level, the biggest threat to cybersecurity is us human beings. But I'm curious, do you think they'll learn from this and maybe stay off signal the next time they're talking about bombing somebody?

Matt Kapko (26:08):

Yeah, I think you nailed it. Humans are the weak link. It's shocking to use an insecure, well, signal is the most secure consumer available messaging platform. Sure. But high-ranking government officials have all sorts of secure communication channels that they should and are supposed to use for highly sensitive discussions like this. Yeah, it's messy. It just shows a lack of seriousness, I think, and yeah, it showcases that people are the weak link, and in this case, why would a country like Russia or China try to intrude networks to gain access to these communications when it's just right out there in the open, it's so much easier.

Dave Reddy (27:00):

Find out what's going on. He was right there. I have to give credit to the editor in chief of The Atlantic for having the restraint not to publish it. I saw him interviewed, and not unlike what I said before about not believing anything. I see. He said one of the main reasons, although he realized if he'd published, so he says, I don't want to speak for him. He said the main reason he didn't publish it was he was afraid he might screw up the operation, but he also didn't think it was real.

Matt Kapko (27:28):

Right. I'm not sure there's anything more serious than this. Putting service members at imminent risk by that information leaking, and I'm glad you mentioned that. I commend him for his restraint, too. Sometimes it's not about being first or breaking a story.

Dave Reddy (27:48):

I'd like to see that more. Again, I am a big backer of journalism, and I don't know where it's coming from, and I see a lot of it. It's not professional journalists, but the number of things I see that turn out to be patently false, it just disappoints me. I think. I don't know if they stopped teaching this in journalism school, Matt, but I remember when I was in journalism school, and I'm guessing you were too, that first is important. Rights is more important, and I just don't know if that's still the case with everybody. I know it's the case with you, but I don't know. It's a bizarre thing.

Matt Kapko (28:29):

Yeah, no, I appreciate you mentioning that. I think it, it's a real problem. I think, unfortunately, the business model of media works in opposition to that being first means more clicks, means more money, means more traffic, and that doesn't necessarily fall in line with the ethics of doing good journalism. Yeah, I'd much rather be right, triple confirm something as serious as some of these things are that we cover, and I'll let the others break it if that's what it takes. Of course, I want to break big news, but you got to be right. That's more important than anything. You lose all credibility, then what else matters?

Dave Reddy (29:07):

So that's interesting. Let's talk about the business model because you've mentioned that Cyber Scoop's business model is event-heavy, which I don't know if that's the major portion of revenue. We're seeing others do that. Axios certainly is famous for that, and even Bloomberg, the Wall Street Journal, and, of course, Fortune. They're all doing more events. What's the answer? Is there an answer to the business model problem that plagues journalism?

Matt Kapko (29:32):

If I knew the full and complete answer, I'd be doing it myself, but I have seen the good and the bad. I think a mix of all the above is the right approach, and it's the organizations I've been fortunate to be a part of that are doing that well. Events are undeniably a huge revenue generator. It gives you that healthy baseline to invest in journalism, which frankly is not a huge moneymaking proposition. It's difficult to encourage people to pay for this work, encourage people to subscribe, pay for that. It is becoming more and more challenging, so anything that you can do to diversify the business model, I think, helps. Living and dying by traffic, and for things going viral, is we've seen how that's played out for much larger publications out there. So yeah, events, research, custom content. I know that's a big part of Scoop’s news group’s business as well, and others that have been successful as this. There's a lot of advertisers and marketers that are trying to have professionals help get their information out there, and yeah, that can help too.

Dave Reddy (30:38):

Yeah, tire ads and classifieds ain't coming back.

Matt Kapko (30:41):

Nick's list killed that for good,

Dave Reddy (30:44):

Right? Yeah. The irony that we both make our living off the internet in a sense, and yet, well, I think that's just in general, the internet is both a blessing and curse for all of us, isn't it?

Matt Kapko (30:54):

Yeah. It's true of all technology,

Dave Reddy (30:56):

So, I always like to finish with a lighthearted question, although there are many people in this state who would not consider this question lighthearted at all, so having lived in both areas, sir, NorCal or SoCal,

Matt Kapko (31:11):

I love that you framed it that way because there's this very odd thing among Californians in that most of us love one but don't like the other, and I think it's because it's such a large state. We do have different cultures. We have a lot of commonalities, more commonalities above all, but I've loved this entire state as far back as I can remember. I have lots of family and friends in Northern California. There's much that I miss about living up there, but for me, at this point in my life, my heart and my home are in Southern California. It's where I want to be. It's where I want to raise my daughter. There's no place I'd rather call home.

Dave Reddy (31:49):

Matt, thanks so much for being on. Good luck at RSA, hope to see you there. Good luck to everybody going to the show. Really appreciated your time, great stories and good luck.

Matt Kapko (31:59):

Thank you so much, Dave. This was a lot of fun.

Dave Reddy (32:02):

I'd like to thank you all for listening today, and once again, a big thank you to our guest, Matt Kapko of Cyber Scoop for helping us preview RSA 2025. I hope to see you with the show. We'd also like to dedicate this episode to Matt's late brother Brian, to visit the Brian Kapko Foundation, which supports youth sports education and community outreach. Please go to brian Kapko.com. That's B-R-I-A-N-K kko.com next month. Please join us again when we interview yet another member of the B2B Tech Top 200. In the meantime, if you've got feedback, today's podcast, or if you'd like to learn more about Big Valley Marketing and how we identified the B2B tech top 200, be sure to drop me an email at d ready@bigvalley.co. That's DRE double ddy at BigValley, all one word.co. No M. You can also email the whole team at pressing matters@bigvalley.co. Once again, thanks for listening and as always, think big.