Pressing Matters

Lori Ann LaRocco, Senior Editor of Guests at CNBC

December 12, 2023 Big Valley Marketing Season 2 Episode 3
Pressing Matters
Lori Ann LaRocco, Senior Editor of Guests at CNBC
Show Notes

Lori Ann LaRocco hears more than most. As the Senior Editor of Guests at CNBC, she sets up interviews that make news, move markets and forecast the future. When she's not helping to break the news or coordinate on-location productions, she's an author.

Her work includes "Trade War Containers Don't Lie: Navigating the Bluster" and "Dynasties of the Sea: The Untold Stories of the Postwar Shipping Pioneers."

Welcome, Lori, and welcome all to our final episode of 2023.

Are you interested in more from Lori Ann LaRocco?

Who is Big Valley?
We're a communications firm focused on B2B technology, with a team of experts specializing in brand positioning, narrative and story development, media and influencer relations, and channel planning.

You can learn more about our team at www.bigvalley.co

Have an idea for Pressing Matters? Email pressingmatters@bigvalley.co